JUICE Orange Mound


 

About

It all began December 2016 in a well-known and respected community named Orange Mound. Affectionately called The Mound, our close-knit community is the first community built by and for African Americans in Memphis Tennessee. Recently designated as a Preserve America Community by First Lady Michelle Obama, Orange Mound is ripe with long-standing national history and pride. Greatly affected by the introduction of drugs in the 80's, we have not been able to bounce back. Steadily on a decline ever since, our beloved neighborhood now has a reputation for being a leader in blight, crime, and joblessness. If not for the knowledge of our past, we might give up on the hope for future generations. But, we know better. We are better. We will be better. With your help, we can mobilize our marginalized youth and disengaged millennials. JUICE Orange Mound is the newest, hippest, progressive non-profit founded by a native of the community. JUICE is prepared to execute a community mobilization strategy that will use simply 4% of the total population of the community to evoke change. Our technique is simple: 4 times a year, we organize a JUICE DAY where we go door-to-door collecting spare change from residents. With the money collected, we use the funds to pay for an innovative project idea created by members of the community. By doing so, we promote innovation within and the self-sufficiency of the neighborhood. JUICE truly believes there is power in collective thought and action! To be the most effective, we have coined "The Triad" approach where we have 3 individuals including a street representative, a high school student, and a community partner travel together going door-to-door. Street representatives are the core of the approach as they serve as navigators of the community and internal mentors for the students involved. Likewise, community partners get to build relationships with current residents who are able to breakdown stigma and preconceived notions from the current misguiding reputation of the neighborhood. On May 27th, we met the men and women of Orange Mound at their doorstep for our inaugural JUICE DAY. Our success in collecting $592 in spare change proves the JUICE model of community organizing #WORKS! We are determined to move forward and reach our goal of connecting with every home in the community. Our first project to fund will be a Backpack and Uniform Drive to benefit the over 600 elementary, middle, and high school students living in our community. "If you want to go fast, go alone. If you want to go far, go together." -African Proverb
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